The next step on how to create our website is to find and register a domain name. The domain name is a web address that you type when you want to go to a website. For example http://www.google.com is a domain name while the URL (Uniform or universal resource locator) can be a subdomain of a domain for ex http://mail.google.com or http://www.google.com/mail/ . There are a few rules to take into consideration when choosing your domain name, in order to be easy to remember and brandable. If you fallowed the last tutorial about keyword research, you found already at least 3 or 4 good keywords for your website.
Search for a domain name related to your business activity
Depending of what keywords you have, try and find a domain name that is appropriate for your business. Add words to your keywords, that make sense and write down the available domains you find. Finding a EMD (Exact match domain) is what you want, or at least a close version of your gold keywords.
Try getting an expired domain before buying a new one
Domain age is taking more important in the algorithm of search engines so try and search for an expired domain containing your keywords. You can find sometimes real gold domains that are about to expire for less than 20$. If you can afford it you can buy parked domains for a bigger amount. WARNING: before buying a aged domain be shore it was not removed from Google’s index also known as banned domains. To do that you need to type inside Google search box “site:http://www.domainyou want.com” than try searching in Google for the domain name “http://www.domainyou want.com”. If you don’t have any results it is most likely that the website that you try to buy has been banned for illegal activity (like spam, malware or something similar) or it was never indexed so it has no value.
Use a Ajax domain search tool
What is an Ajax tool? To keep it short and not get in to technical terms it means that requests to search if a domain is available or not, are maid when you type and you don’t need to refresh the page when submitting the form. Is much faster than usual a tool which requires a page to load again before letting us know if the searched domain is free or not. You can use a very powerful free domain search tool in our area of web tools.
Chose a name which is unique
Don’t try and copy an existing famous domain name or brand, by using plural or adding a letter at the beginning or end of the key phrase or a misspelled version of that domain name. Those cases are usually used by hackers to make a copy of the original website and steal the user’s passwords and personal data, so having your website associated with that is the last thing you want.
Try and select a .com before other extensions
Unless you expect traffic from a source different than English, for example if you try to rank for UK is better to have a .co.uk domain or for Australia is better to have a .com.au domain or if you try to rank in Germany and your site is in German is better to have a .de website that a .com
Chose a .net or a .org only when .com extension is not available
If you find a great keyword but the EMD for .com is not available but you find it free for .net or .org you should go for it. It has been proven that website with EMD are easier to rank.
Keep the domain name length as short as you can
You should do that because is easier to remember and it looks nicer. As a general rule I try to fallow keep the domain name under 18 characters if possible. You will also have to think on offsite seo like prints and business cards. A shorter domain name will look more professional.
Don’t use numbers or hyphens
It might look ok for you but not for search engines, it is also confusing and hard to remember for your users. Try to imagine you are speaking with a friend of yours and want to tell him about some great tutorials you found here and you want to let him know the name of this website. What is easier to spell abouthowtomakeawebsite.com or ab0ut-h0w-2-make-a-website.com?
Avoid using existing registered brands as domain name
Don’t use existing brand name in your domain names if you don’t have the right to do so or you risk that the brand owner to take the legal actions against you and your website closed down. Before buying the domain you can check if the words in your domain are a brand and has been registered as a brand on the office of public record for copyright registration.
Use your location in domain name if you try to rank only locally
If you have a local business and your customers are only from that region or place a good advice is to use your location inside your domain name. For example if you have a business about renting bicycles in Chicago a good domain name might be bicyclerentinginchicago.com or even better bikeschicago.com
Register your domain for more than one year
Due to the newest search engine algorithm the domain expiration date has a higher importance, so my suggestion would be to try and register a domain for at least 3years. Even if you have a bought a domain for one year try and extend your domain expiration date.
Don’t buy domains with a limited lifetime span
For example you are planning to create a website about an event that will take place this year, unless you plan to use it only for this event, don’t use year in domain name or version (for example if you plan to have a website about iphone3).
Buy a domain which you can transform into a brand
You should consider when choosing your domain name that it has to be easy brandablle. Make a test and try to imagine if you hear the website name you found for the first time you can guess what is about. Also it has to be easy to spell and to remember because after the search engine optimization the offline marketing like word of mouth is next in importance.
One part of marketing mobile apps is determining whether or not you will offer the application for free or with an accompanying fee. This way, it will be easier to determine which marketing methodsthat can be effectively used afterwards.
It will help you decide whether to offer your app as paid or for free by understanding the pros and cons of each option.
Most users prefer to view and download apps that are free for use. Thus, you won’t expect phenomenal sales when you offer the application as a paid commodity. Unless you believe that your application is exceptional in terms of functionality and quality as compared to free apps from the competition. But considering that most users still won’t buy right away, it will help to offer a teaser comparable to a trial version. Also called “lite” version, you can let users download an app for free and use it within a specific period or until a limited extent only such as a few chapters in a game or partial functions only in any other app. In order to unlock all chapters and usage of the app or keep using it after the trial period expires, the user will need to pay the full version’s price.
When determining the app’s price, some considerations include the following:
- Fees, commission payments, and other expenses to the Android market itself
- Competitor pricing. What similar and competing apps charge for their product
- User expectation. Users will expect apps to be priced based on quality and usage with simple apps normally priced at .99 cents; advanced utility apps are priced between $2.99 to $4.99, and anything else above that are expected to be of exceptional quality and functionality.
- Experimentation. You may also try out different prices starting with the least price and eventually raising the bar along with the price of the app. You can also begin with a higher fee and lower it in case users find it too expensive to purchase.
Free apps, otherwise known as freemium apps dominate the Android market. In fact, most users tend to stay in the free zone when looking for applications to download. Free apps are more viewed and downloaded as compared with paid apps. Thus, it will be more feasible to offer an application for free.
How do you monetize free apps? I already discussed it in an earlier post. Check it out here.
Free vs. Paid
Between free and paid apps, it will be easier to market an application readily available for free download. Paid apps on the other hand may require more advanced means for promotion such as paid advertisement.
Offering your Android app for free makes marketing mobile apps so much easier as more users are able to download a free app and in turn promote it over the web or by any other means to their immediate connections online and offline.
While mobile websites can easily be found and used by smart phone and tablet users, apps are a little different. Your target audience needs to first download the app to be able to interact, which means you need to let them know to look for it. Read on for 21 tried, tested and effective ways to promote your app.
21 Ways to Promote Your Mobile App
2013 is mobile’s year (finally). As a marketer, it’s critical to understand your audience’s mobile usage to ensure they can find you when, where and how they’re looking for your business on the device of their choice.
Not all mobile entryways are created equal.
1 out of every 3 visitors to the average retail website is mobile only according to comScore. This means that you must provide an optimal mobile experience or you’ve lost a third of your potential audience. To that end, you need to know what device your prospects are using.
- 78% of smartphone users access a retail site via a mobile app. This makes sense since smartphone users are on-the-go seeking targeted information using less data that a mobile app provides.
- 56% of tablet users access a retail site via a mobile browser. Known as couch commerce, tablet users are in a shopping mode where they’re researching different options.
ComScore data also shows that 63% of mobile commerce (aka m-commerce) happens on a smartphone, underscoring the need to provide a mobile app as well as a mobile website. (As a point of reference, here’s additional mobile data.) But you need more.
When your mobile website is optimized for both smartphones and tablets, your website is findable and the information on it is accessible. This is often referred to as responsive design. It’s the first step to take in getting your information out to mobile users but it doesn’t offer as rich an experience as a mobile app can.
When you offer a mobile app, however, the user must learn about the app, download and install it before they can access your information. So, not only do you have to create the mobile app, but you must actively promote it to your potential users.
21 ways to promote your mobile app.
There’s no silver bullet to get your audience to download your mobile app. You need to use a variety of tactics to build your audience.
- Fill a need. This means know your target audience and what type of information they’re seeking while they’re on-the-go, as Sit or Squat does quite literally. Jay Baer refers to this asYoutility, quality information that helps your audience. If your app is useless, it won’t get used or recommended.
- Promote your app on your mobile website. If someone has found your mobile website, they’re a prime candidate for using your app. Make it easy for them.
- Feature your mobile app on your website. This doesn’t mean a small link in the footer. You need to promote it prominently where appropriate. Consider using a special offer to get customers to download your app to make it worth their time.
- Get your app into the appropriate iOS and Android app stores. This provides more shelf space to get your app seen by potential users. It also facilitates the process of updating app information and functionality later on.
- Have your app reviewed on targeted app review sites. Understand that this takes work. Here’s a list of review sites to get you started. (Please note: We do NOT review apps.)
- Leverage the power of your email newsletter. Since reading email is a major activity people do on their smartphones, let them know about your mobile app and make it easy for them to get it.
- Include a link to your mobile app in your customer service emails. The great part of customer service emails is that they tend to go to customers’ main email address.
- Link to your mobile app in your purchase confirmation emails. Like customer service inquiries, customers look for these emails. This is a great place to give a customer an incentive for another related purchase.
- Incorporate a link to your mobile app in your email signature file. Go one step further and make everyone in your organization use this link.
- Add a link to your mobile app on your business cards. It’s another way of expanding your reach.
- Discuss your mobile app in the appropriate forums. Think Yahoo and LinkedIn Groups, Google+ Hangouts, Twitter chats and other venues.
- Incorporate a link to your mobile app in your social media profile. Add this to your business’s key information. Remember people spend at least a fifth of their time on mobile on a social media site!
- Promote your mobile app on social media. This means create a special tab on Facebook or a set of regular tweets.
- Use social media advertising to support your efforts. These ads are highly targeted and therefore can be effective.
- Create a blog post explaining the utility of your app. Include screenshots and other goodies.
- Develop a video showing your app in action. This is useful to add to your YouTube page as well as your blog.
- Promote your mobile app in your store. Mention your app in your signage and flyers to encourage buyers to download it.
- Have a tablet or computer available to collect email addresses. Sending them a link to your mobile app is a great way to encourage prospects interested in your product line. Don’t have an extra device available? Then use an old fashion hand written list.
- Post QR codes in your store, on your product and other offline media. Make sure that you include a call-to-action to encourage use.
- Leverage other media. Promote your mobile app in other forms of advertising and media. For example, Project Runway encourages viewers to download their app to interact with their broadcast in real time.
- Mention your mobile app in your presentations. Include your mobile app in your presentations. Include a special offer on the last slide or on your bio slide.
Remember, your goal is to create an app people want, can easily find, download and install to get more useful information.
iPad games development must be followed by proper marketing strategies to give relevant publicity to your game. This way your gaming app would be brought in the eyes of the user and you get customers in a handy manner. First thing is to hire iPad game developers who have a far sighted vision of gaming industry.
Some of the most cost effective ways of marketing any custom iPad game are as follows:
Create a flawless application: To start with, your application must be bug free and captivating. It should be an outstanding form of game development. This can be done by hiring iPad game developers and keeping an eye on unit and regression testing so, that when your product is ready you have something robust to offer to the client.
Describe the app: If it’s a custom iPad game, it must be well described to rule out any confusion at the client end. Screenshot and emphatic writing should be incorporated to describe your gaming app. Make sure your hire iPad game developers does this for you.
Release date trick: The release date should be the date after your app is reviewed and when it is put in the app store. This can earn you brownie points as it would be listed in ‘new app’ category and you can enjoy some good advertising.
Free version first: You must release a free version with some key features and attractions to allure the gamers. It must contain the link for the premium version. Custom iPad game must follow this step as you need to market your game properly and this technique could work wonders.
PR release: You must get it in press! Once the hire iPad game developers finish the app and you release the free version, the next step is to float press releases and blogs containing the main keyword of your game. This is the best method of boosting downloads.
Make your app free for a day: Making your custom iPad game free for a day would result in a flood of downloads which would gain you initial reviews and if your game has the mettle, you would surely go high on the web.
Keep a low price: Your game development should be nominally charged as everyone loves to play a game that is light on the pocket.
Social networking: Put your game reviews, videos and website URL on the social media for word of mouth publicity and for instant reviews. This is the latest way to market your games.
With all these steps, which include hiring iPad game developer and then following all the above mentioned marketing steps, you would surely spread like wildfire in the gaming market. So, just get going. All the best!
If this is your first time to come across the idea of marketing Android apps via SEO, the latter refers to search engine optimization. SEO applies certain techniques to help a website achieve first page ranking on search engine results in relation to a specific keyword. So as an Android app developer, your goal is to land on the first page of search engines like Google when web users search for a string of words related to your product. So how does all this work? Let me show you through simple, easy to follow and step by step instructions.
1. Keyword Research, Analysis, and Selection. Search for a competitive key phrase related to the app you are marketing. Choose specific keywords which describe your app and some of its features. It is recommended to select long tail string of keywords with four words or more. To put this rule into practice, the key phrase, ‘free race car android app’ can be a possible keyword for an Android application about race cars offered on the Google Play market for free.
If you can’t decide on a keyword, the easiest means to find ideas is to simply use Google suggest. Notice how after typing one word on the search field, a series of words follows after? Those are suggestions based on what is normally being searched by web users. You may also use free tools like UberSuggest.org.
It doesn’t stop after researching for keywords as you still need to analyze the potential of a keyword you’ve selected. In the Google Adwords keyword tool, there is an opportunity to find out which keywords are competitive enough. The competition field tells you how many sites have also chosen the same keyword for their campaign and is denoted with labels such as high, medium, and low. Naturally, you must choose low competition keywords but make sure to check its global and local monthly search volume. In relation to search statistics, it will be difficult for you to outrank giant app companies who pay millions for advertising. Thus, it will be safe to select search volume of no more than 10,000 monthly.
2. Content Writing. Once the keyword or keywords have been selected, the next step is content. This refers to pages describing your app on your website, blog, and even through article directories and everywhere else that you will post your content through. In relation to step number 1, just make sure that your keyword appears on the title, first paragraph, and last sentence of the final paragraph. You may highlight the keyword in bold and italic for emphasis. Some SEO gurus also recommend the use of LSI or latent semantic indexing which makes use of several related keywords to support the main keyword. But don’t get caught with keywords. The content should still be valuable, informative, and of high quality.
3. Link Building. Links are an integral part of the algorithm used by search engines to rank a website in connection to a keyword phrase. But with major updates released by Google against spamming to build links, it will be ideal to focus on creating an exceptional content which will encourage readers to share it on their own sites, blogs, or social network accounts. You may also initiate link baiting activity by simply and subtly hinting on viewers to share your content.
Natural link building discourages the use of cheap but harmful spam services which flood the web with unrelated links in forums, comments section, and social media sites. It’s best to steer clear of those and engage only with companies offering slow yet high quality links through high page rank article directories, website directories, local business listings, and social bookmarking sites.
With these 3 steps, marketing Android app via SEO is possible!
The competition is fierce so in order to succeed you must aggressively promote your iPhone app if you want a fighting chance. What’s the best way to promote your app? There is no “best” way. You must employ multiple tactics to crack the success code. Simply relying on word of mouth is not enough — you need to get the attention of the news media. Just look how fast the TigerText app got traction after it was featured by CNN and Time Magazine. Shortly after those news organizations featured it other media outlets jumped on the bandwagon and promoted it as well. This has led to people talking about it at the water cooler, at Starbucks and everywhere else. You can put this powerful force to work for you too. How? My solution as a publicist is to seek publicity to help get the word of mouth going which will then lead to those highly sought after downloads.
Check out this list of 52 suggestions I’ve compiled on how to promote your iPhone App suggestions garnered from my extensive experience as a public relations professional and Internet Marketing Specialist in promoting all types of products, inventions and services.
- Is your name catchy like “TigerText”? If not, consider renaming your app so it can be found more easily in Google searches and in the app store.
- Include and promote content in your app that cannot be found anywhere else.
- Offer a free download to newspaper columnists, technical and non-technical alike.
- Send out a well-written press release to the media announcing your new app and its special features no one can do without.
- Do not overlook online press release distribution. It’s a great way to access trade pubs, blogs, and consumer magazines. Check out PR-Inside.com and the Apple/Mac/iPhone only site prMac.com
- Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app.
- Create a demonstration video and place it on your own YouTube channel.
- Distribute the demo video online using free services like TubeMogul.
- Create a tune or license one to play along with your YouTube video
- Offer a free trial for users with an upgrade path to the paid version.
- Host an App Launch Party for friends, family and prospects. Make sure the cake has your logo on it. Order custom imprinted balloons displaying your app’s icon.
- Get friends and relatives who are well-versed on your app to create a buzz by posting on Twitter, Facebook and MySpace.
- Set up a Facebook Fan page to showcase your app. It’s free and easy and your fan page can be found in search engines. When someone joins your fan page it’s published in the news feeds for friends to read. Wonderful viral marketing tool.
- Create wallpaper with rows of your app’s icon and use it on your profile pages in Facebook, Twitter and MySpace.
- Within your app, create Twitter and Facebook update features so users can easily post comments on their social network about how great your app is. Suggest a few pre-canned messages and include a small URL that links to your app in the app store.
- Participate in Q&A forums online, such as WikiAnswers and Yahoo Answers.
- Get listed in free online directories such as DMOZ.
- Place free classified ads on Craigslist.
- Create your own blog using a service such as WordPress and post an announcement about your new app or about a feature update to your app.
- Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater.
- Conduct a PPC key word campaign on Google, Yahoo! and Bing.
- Using Google Adwords keyword tool, come up with list of keywords most relevant to your target audience and use those keywords in your promotional materials, on your website, in YouTube tags and in your articles about the app.
- Use 2D mobile barcoding in your ads, packaging and other customer touch points. 2D barcodes can be scanned with camera phones and the scanned barcode information can provide a link directly to your app in the iPhone App Store.
- Conduct a highly-targeted email campaign to prospects but keep it CAN-SPAM compliant to avoid fines or criminal penalties.
- Create a targeted opt-in text messaging campaign.
- Add a description of your app below your email signature line so it will go out with all your emails. That signature line should include a URL link directly to your app in the iPhone App Store.
- Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign.
- Change your voice mail recorded message on land phones and cell phones to include a mention of your new app.
- Add new features to your app over time. Feature upgrades to provide new PR opportunities.
- Add your location and more information for free to Google Maps.
- Create a website and use the URL in all promotional material.
- Collect user reviews and feedback and post them on your website on the home page, not just a testimonial page.
- Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it?
- Aim to make the “What’s Hot” or “Staff Favorites” lists at the Apple App Store.
- Promote your app on your own business materials, such as receipts, shipping flyer insertions, envelopes, shipping containers.
- Include promotion of your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app.
- Follow the lead of the big time retailers and conduct door buster sales for a limited period, i.e. drop your price from $6.99 to 99 cents for a weekend period.
- Offer your app free for the first 50 who register at your website.
- Pursue collaboration opportunities with authors, public speakers, and people of influence.
- Create a monthly newsletter for an email blast and prominently mention your app in each issue.
- Change your email auto-responders to include a mention of your new app,
- On LinkedIn, join groups that meet your target audience criteria and within these groups post links to your press release or blog posting. Be sure to post your website URL in the “Websites” section.
- Embed your PowerPoint app presentation within your Linked-In profile using the Applications feature.
- Create promotional items such as mugs or T-shirts to promote your app. Use this method only if you have a strong icon and logo.
- Appear at trade shows. Design a roll-up banner promoting your app.
- Offer yourself as a speaker for Rotary, Kiwanis, Lions, Jaycees, Chamber of Commerce, etc., and promote these appearances.
- Submit your app for a full demo to DailyAppShow.Com
- Submit your press release, app article or video to Digg.com. It will immediately appear in “Upcoming Stories” for others to find.
- Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website.
- Send a letter to the editor about how your app helped someone or could help a community group.
- Use press releases and online distributions to announce an anniversary of your company.
- Host a training workshop for app developers and make sure your app is used prominently in demonstrations.
With 20,000+ new apps hitting the market every month, making yours stand out from the crowd and get noticed is crucial to it’s success. Publicity can be difficult to attain at the best of times – most journalists (including bloggers) receive large volumes of press releases each week. How can you make sure yours cuts through the clutter and gets noticed – and published?
How To Write A Mobile App Press Release
Press release and press kit are two fundamental pieces of your mobile app or game discovery in the jungle of bloggers, journalists and reviewers. Every single day, they are literally getting spammed by hundreds of demands to write about new apps and games. Most of these requests are too long, boring, formally wrong and have no added value.
So question is – how do you distinguish yourself? Well, just by writing a professional-looking press release and wrapping it into a decent press kit, your chances to be noticed are much higher. For more tips about mobile app marketing, click here.
Step 0: Hire a copywriter
Unless you are a native english speaker with extraordinary writing skills, don’t even try to write your own press release. You can hire decent and cheap copywriters on sites like Odesk or Freelancer or you can even try TouchArcade forums where is a special section for game developer services and trades. Maybe you can barter some good deal out there!
Step 1: Choose a striking headline
Headline is the first thing your potential publisher will read. Build a curiosity, catch attention and point out the biggest benefit of your app. No – your app or game title is not a striking headline. Place your shiny well-designed icon just around the headline.
Step 2: Write and format the body copy
Your press release should be written as a final news story. You need to include every important detail in this part – who are you, what is point of your app, when you are going to release it.
At first, don’t forget to write a short summary tagline and put it just below the headline. Then you are supposed to include a short introduction – one or two sentences about a developer and previous titles, then another one or two about a goal of your app. Don’t explain every feature of your game here.
The next paragraph should be a full description of your app. Explain how it works, what is the added value. Why should people play your game? What is the main mechanic and how many levels or challenges can player enjoy? Is it a freemium or premium title? What platforms will it support? When you are going to release your title? You can add a short quote about your product from a well-known influencer (if you have one). You can put in one or two screenshots, however if you are sending a whole press kit, it’s better to attach high-quality screenshots, artworks and icons in it.
Step 3: Website and contact information
Just state the facts in bullets – URL of your game microsite with press kit, company website, contact email. You can also include your Skype name, Twitter profile or Facebook page. But stick only to relevant information.
What to do now?
Send it! Check out this list of mobile game review websites and choose relevant contacts. Dont forget to include your press release in a complex press kit. Then upload your whole press kit to your website and provide additional information to interested journalist. Share it on social media channels or forums, but don’t spam!
Recent statistics show that the USA has lost 9% of it’s market share in app creation. With the mobile app market now a truly global operation, localisation must become an important part of your app development strategy.
U.S. Losing Ground In Mobile App Market
If mobile apps are the post-PC era’s software industry, the U.S. may be losing its edge. According to new findings mobile analytics firm Flurryreleased this morning, the U.S. isn’t leading in the creation of mobile applications, having slipped from 45 percent of worldwide app market share in 2011, to 36 percent in 2013, in terms of where apps are being built. Positioned against what the software industry looked like in 2008, where U.S. businesses produced around 68 percent of software units sold, it’s clear that the mobile app industry is one that’s becoming truly global in nature.
The U.S. app market does have something going for it, however – the apps it puts out are more engaging, and include more users, the report also found. When weighing apps by total time, taking into account user numbers and engagement, the U.S. still leads, though its percentage here as well has dropped from 75 percent to 70 percent from 2011 to 2013.
In addition, the picture changes somewhat when apps are examined by where they’re used. In the U.S., for example, 59 percent of app usage takes place within apps built domestically, while in China, 64 percent does. But in the U.K. and Brazil, domestic app usage is 13 percent and 8 percent, respectively.
“U.S. made apps only account for 16 percent of total time spent in apps in China,” writes Flurry’s Simon Khalaf, noting also that the size and growth rate of the Chinese app market will soon push U.S.-built apps’ portion of the Chinese app market even lower.
The concern here is that U.S. developers have been slow to think about localization efforts, having ridden the app wave so far resting on the fact that English is one of the world’s more dominant languages. Some other countries, meanwhile, have had a head start in terms of globalizing their mobile applications, the report finds. Developers in Finland, Denmark, Bulgaria, and Slovenia have been taking advantage of the localization opportunities, for instance. There are also many worldwide app hit makers outside the U.S., including Finland’s Rovio (Angry Birds), Russian Zepto Labs (Cut the Rope) and Australian Half Brick Studios (Fruit Ninja).
The cost of producing apps is still relatively inexpensive which helps contribute to the increasing globalization of the app market, along with the ease of distribution offered by app stores. But, says Flurry, the cost of promotion is rising. In related news, Fiksu also noted today that user acquisition costs in the U.S. reached their highest level since 2011, rising to $1.80 in July, up 20 percent from $1.50 in June, making the month the most expensive since December 2011.
Facebook’s mobile app advertising platform is partially responsible by driving up competition, while deep-pocketed buyers are increasing, forcing the littler guys to spend more to keep up. The big-name publishers are now dominating the tops of the app store charts, making it harder for newcomers to reach the top 250, potentially turning the app stores into winner-takes-all markets. And by the looks of Flurry’s findings, many of those winners won’t be based in the U.S.
The purpose of social media presence is to brand you, your business and build trust. While it is necessary to build a good presence on Facebook platform, this not the place to sell your goods and services.
The platform is to build your list using your friends on-line and off-line which can help increase profit. Your list is not your asset. The relationship you enjoy with your list is the real asset. And with the explosion of Smart Phone apps building a great relationship is simple and easy. One golden key for communication is to get a good Smart Phone app that delivers quality results when accessed via the phone.
The intent must be to create awareness locally as well as nationally or internationally depending upon your market niche. Think about this; when a person contacts you about befriending you on your page, Facebook admin will ask you if you know this person. This platform is not about on-line marketing as much as it is about building a reputation.
Reputation management is another key facet of on-line marketing that plays a significant role in the size of your bank account. When building Facebook or any other media site for business purposes, it’s wise to leave your political and religious agenda off your page, unless you want only your followers to have the same political and religious mindset.
If you would like to grow your business to reach-out to other people who are not in your immediate network then beware of what you post. Complaining or commenting about negative will lead to UN-friending the people you have worked so very hard to connect with, as well as label you as someone who is not reliable or trustworthy in your field of work. It’s about perception!
Watch your Facebook page daily to see who is posting and content posted. It’s simple to delete posts you find undesirable just by logging in and adjusting your comments. Keep your business page on your business topic. It’s bottom line suicide to post personal photo’s of you or your staff in blue jeans and t-shirts, if you want to create a professional perception. Think and Grow Rich by Napoleon Hill, has great wisdom about how to dress for success. Not all business owners wear shirts, ties, suits, and pantyhose, but the successful business owners certainly must require a dress code. If the dress code is blue jeans, keep jeans, shirts and shoes clean and crisp looking. Is your hair neat, well-kept and clean in appearance? A picture is worth a thousand words still holds true.
Does your Facebook business page need a make-over? People who are looking for your products and services may Google Facebook “Your Name” before they choose between you and your competition.
If you Googled your Facebook page, would you do business with you? Social Media Marketing is critical. A good business management strategy is to assign an employee or to out-source this out-reach to your customers and prospects.
Advertising Android apps through cross promotion is one of the fast rising methods to market an application. In this method, you simply sign up via free or paid networks in order to promote your app through other applications also signed up within the same cross promotion network you are a member of.
Pros and Cons
One of the obvious benefits of availing this type of advertisement platform is of course exposure through hundreds or even thousands of Android apps and their respective users which are definitely higher in number. In fact, there are over 500 million devices running on Android now with 75% of smart phones powered by this operating system as of the last quarter of 2012. You can also specify target groups based on their location, otherwise called “geo-targeting.”
Cross promotion companies also provide real time statistics of your app’s progress. You can monitor the number of clicks, click through rate, conversion rate, and installation. This way, you can track the progress of your advertisement efforts.
However, you have no control where your app is advertised. So there is a possibility that your app’s ad is displayed on competitor apps. The same applies to your own app possibly displaying a similar app. In this case, you need to make clarifications prior to launching the ad campaign. In relation to this, you can find certain companies which let you target your own apps if you have more than one. This way, you only promote within your own products.
Choosing a network
So once you’re convinced about this type of marketing option, the next step now is to find a partner company. There are numerous companies offering this type of service. In order to narrow down your search, you can take note of the following criteria when selecting:
1. Free vs. paid. Some partners offer the service for free while most are available with a specific cost.
2. Payment structure. In relation to paid ads, you need to compare payment rates and structure. Web based ads are charged in a similar manner. Here are three common payment categories:
a. pay per click (PPC) or whenever the user clicks on your ad
b. pay per mille or per every thousand impressions or the number of times your ad is displayed per thousand whether or not the user clicks on it
c. pay per action or only when a viewer downloads or installs your app
From the above payment categories, you can take note of the cost per click (CPC), cost per mille (CPM), and cost per action (CPA). It will help you decide which method is more feasible for your app’s advertising needs in terms of cost and intended results.
How it works
Most cross promotion networks have similar guidelines and you will become more familiar with them as soon as you choose which company to partner with. But to give you an idea on how it works, it starts with downloading the SDK needed to implement cross advertising. Next, create a text, banner, or interstitial ad based on what’s accepted by the network. Then link the ad with your app in order to run other ads and for your own ad to be published within the affiliated network of app developers and publishers.
Advertising Android apps through cross promotion with other apps makes it easier to promote your application to users who have already downloaded other apps and will easily be enticed to continue downloading apps including your own.